There are events where you immediately feel it: this is about more than just sport.
It’s about people standing at the start line early in the morning, full of anticipation. About conversations at the expo, shared kilometres, emotions at the finish line, and that special moment when a race becomes an experience.
That’s exactly the energy we felt at the 8O8project events.
8O8project stands for events, trips, and sports formats that bring people together. The team from the Allgäu region organizes competitions, camps, and ride-outs that combine endurance sports, travel, and connection. Whether on the bike, while running, in triathlon, or on trips, the focus is on special days, genuine togetherness, and formats that stay in your memory.
That’s why RAD RACE ONE TWENTY, the Allgäu Triathlon, the Grüntenstafette, and the SLVSTR Run are about more than just race numbers, routes, and finish times. They are about atmosphere, team spirit, and the joy of endurance sports.
The First Contact at RAD RACE ONE TWENTY
Our first contact came about at RAD RACE ONE TWENTY in Sonthofen. Over the past few years, we have been there with a CUORE expo booth and a team at the start line — right in the middle of the event, between the expo, race-day excitement, the Allgäu panorama, and many great conversations.
Even back then, it was clear: something special could grow from this.
In November, a personal meeting followed on site in Sonthofen. It was about open conversations, many ideas, and the shared feeling that an exciting partnership could grow from an initial exchange.
8O8project knows how to turn a race into more than just a competition.
This year’s RAD RACE ONE TWENTY was sporty, challenging, and full of energy — but it was also a weekend that left an impression far beyond race day. This exact mix of performance, community, and experience is a perfect fit for what drives us at CUORE.
Do you love the design of the RAD RACE ONE TWENTY, or were you unable to join us on site? Then we’ve got good news: the last pieces from the Performance Merch Collection are now available online: https://teamshop.cuore.ch/808xcuore
Everything that is still in stock will be shipped right away. And if your size is already sold out, you can still place an order — we’ll produce it again and deliver it within approximately 5 weeks.
Why This Partnership Is Special to Us
What inspires us about 8O8project is the way they work: professional, direct, uncomplicated, and on equal footing from the very beginning.
A special part of the collaboration is that we get to support 8O8project at camps, ride outs, and events with custom sportswear — and become part of these memorable moments.
With running, cycling, and triathlon, 8O8project brings together exactly the sports for which we develop apparel at CUORE.
Our products accompany athletes, teams, and guides on the bike, while running, during races, and on shared trips.
8O8project creates experiences where sport, travel, and community come together.
At CUORE, we support these moments with apparel that is functional, makes identity visible, and connects teams.
In the end, we share one common goal: to make sport truly experienceable — not just as a competition, but as a feeling, a connection, and a memory.
(c) 808project GmbH
