Spain and Portugal are home to a strong and growing cycling community – from ambitious teams and events to local clubs and passionate riders. Now, CUORE is taking the next step in the Iberian market with a new local partner: Bicimax.
With nearly 30 years of experience in the cycling industry, Bicimax has built a strong network across Spain, Portugal and Andorra and represents a portfolio of leading cycling brands, including Fox Factory, QUOC and TRP. From now on, CUORE becomes part of that portfolio.
For CUORE, the partnership is about more than adding another market to the map. It’s about having the right people on the ground who understand cycling, know the local market and can offer the same level of personal service that CUORE customers are used to.
A local partner with a strong cycling background
Bicimax has spent almost three decades building relationships across the Iberian cycling market. That experience, combined with an established sales network and a strong understanding of the local scene, makes the company a natural fit for CUORE.
Nuno Saraiva, Bicimax’s CEO, sees the partnership as an opportunity to complement Bicimax’s portfolio with a premium custom sportswear brand known for its quality, service and expertise.
“We believe that Bicimax’s years of experience, know-how and sales force can help to build the brand’s presence across the Iberian market and make CUORE one of the company’s leading brands.”
For CUORE, that local expertise is just as important. Custom teamwear is personal. Teams want someone they can talk to, rely on and work with throughout the entire process – from the first idea to the finished kit. That’s exactly where Bicimax comes in.
One local point of contact. The full CUORE experience.
From this year onwards, Bicimax will be the direct CUORE contact for specialist retailers, teams, events and communities across Spain and Portugal.
The goal is simple: combine CUORE’s products, customization and service with a local team that knows the market. That means support for customers throughout the entire journey – from developing a design and choosing the right products to placing an order and getting the finished kit on the road.
“We’re very excited to partner with Bicimax and bring CUORE’s custom teamwear to Spain and Portugal,” says Florian Lickert, Managing Director of CUORE’s EU office. “We have great trust in their team to represent CUORE with the same passion, commitment and service mindset that define us. Together, we look forward to being a true custom partner for teams in the Iberian market – with a local point of contact and support throughout the entire journey, from design to delivery.”
First stop: Sea Otter Europe
The partnership officially launches at Sea Otter Europe in Girona, taking place from 18–20 September 2026. Bicimax will be there with its distinctive presence at one of the biggest cycling events in the region – and CUORE will be one of the highlights at the stand.
It’s the perfect place to start the partnership: surrounded by teams, brands, retailers and riders from across Europe, with the Iberian cycling community right at the heart of it.
For CUORE, this is just the beginning. With Bicimax on the ground, teams and communities in Spain and Portugal now have a direct local partner for custom sportswear – backed by CUORE’s experience, products and service.
We’re looking forward to seeing where it takes us.
